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2025 / UC Berkeley Capstone 121

Operations-Driven Analytics in E-Commerce

Decision-focused forecasting for fulfillment and inventory

E-commerce analytics context

Overview

Capstone project exploring how demand forecasting can directly drive inventory allocation and routing decisions in large-scale e-commerce.

Problem

E-commerce operations need forecasts that translate into concrete decisions across inventory, fulfillment, and last-mile routing.

Role

Capstone project (UC Berkeley, advisor: Prof. Paul Grigas)

Timeline

Sep 2025 - Present

Tools

Python / pandas / optimization / Power BI / Excel

Tags

Forecasting / Optimization / Analytics / Supply Chain

Data

  • - Course-provided e-commerce and last-mile datasets
  • - Demand, fulfillment, and routing signals aligned to decision stages

Approach

  • - Defined prediction-to-optimization pipeline with nested validation
  • - Evaluated decision-focused loss formulations against forecasting baselines
  • - Mapped outputs to inventory allocation and routing scenarios

Evaluation

  • - Nested cross-validation across demand segments
  • - Scenario comparisons vs. baseline heuristic policies

Results

  • - Scenario analysis indicated improved order-fill rate (+12%)
  • - Routing cost reductions of ~9% in simulated policy comparisons

Deployment & Monitoring

  • - Dashboards for scenario review and sensitivity checks
  • - Clear handoff between forecasting and optimization stages

Limitations

  • - Anonymized datasets and simulated policies; results are scenario-based
  • - Live deployment pending access to real-time operational data

Gallery

E-commerce analytics context
E-commerce analytics context
Fulfillment network focus
Fulfillment network focus
Last-mile delivery framing
Last-mile delivery framing
Dashboard-style insights
Dashboard-style insights

Repro Steps

  • - Slides and scripts available in the Capstone folder
  • - Rebuild visual summaries using the provided assets

Next Steps

  • - Add real-time data feeds for rolling forecasts
  • - Integrate uncertainty bounds into allocation decisions
  • - Pilot the pipeline on a live SKU subset
View repository